Wellness innovation rarely arrives in expected forms. Stacey Mulvey built Marijuasana at a crossroads that many fitness professionals would not have anticipated — bringing together traditional yoga practice and legal cannabinoids into a coherent coaching concept with its own certification pathway and community infrastructure.
In this conversation with Matthew Januszek, Mulvey walks through what she is building and why the timing matters. The so-called 'green rush' in legal wellness is creating space for founders willing to operate thoughtfully at the intersection of physical practice, relaxation science, and a rapidly maturing regulatory environment. Stacey's work is a case study in how to build something credible in an emerging niche.
About Cannabis Yoga & the Green Rush
Stacey Mulvey founded Marijuasana as more than a class format — it is a framework for integrating cannabinoid wellness into the structure of traditional yoga and fitness coaching. The concept operates at a moment when the legal landscape around cannabis-derived wellness products is shifting meaningfully, creating genuine opportunity for practitioners willing to engage the space professionally and rigorously.
Her business model centers on community: one-on-one coaching paired with a trainer certification program that gives other fitness professionals a structured pathway into the emerging cannabinoid-wellness space. That certification infrastructure is what distinguishes Marijuasana from a novelty concept — it is designed to scale through practitioners who carry the philosophy and methodology into their own communities.
The 'green rush' framing in the conversation is grounded in market reality: legal cannabis wellness is attracting significant consumer interest, and the professionals who build credible, methodology-driven offerings now are positioned ahead of a wave that is still building. Stacey's approach — rigorous, community-anchored, focused on the physical and mental benefits of the practice — reflects a serious rather than opportunistic orientation toward the space.
Key Insights from the Conversation
- Building at the intersection of yoga and legal cannabinoid wellness requires a rigorous, methodology-first approach — Stacey Mulvey's trainer certification program is the mechanism that gives Marijuasana credibility and scalability.
- The 'green rush' in wellness is real and still early, meaning founders who enter the space now with principled, practice-based concepts have a meaningful first-mover advantage over those who wait for the category to mature.
- Certification infrastructure transforms a niche concept into a movement: by training other practitioners, Mulvey is building a network that multiplies her reach far beyond what direct coaching alone could achieve.
- Community formation is central to the Marijuasana model — the combination of one-on-one coaching and peer community creates the kind of belonging that retains members and drives word-of-mouth growth.
- Legal and regulatory evolution in cannabis wellness is a tailwind for founders who are already operating: as the environment clarifies, the businesses with established methodology and community will benefit most from increased mainstream acceptance.
- The physical and mental benefits of combining yoga practice with cannabinoid wellness form the intellectual foundation of the concept — Mulvey frames the integration as a genuine enhancement of the yoga experience, not a gimmick.
- For fitness entrepreneurs watching emerging niches, Marijuasana is an instructive example of how to take an unconventional premise seriously enough to build durable infrastructure around it from the beginning.
Why This Conversation Matters
Matthew Januszek's interest in emerging fitness and wellness categories runs deep — it is part of what drives the Escape Your Limits conversation series. Stacey Mulvey's work in the legal cannabinoid-wellness space represents exactly the kind of frontier thinking Matthew consistently seeks out: a founder who saw an intersection others overlooked and built something rigorous and community-driven rather than trend-chasing.
That rigor is a value Matthew brings to everything he is involved with, from his work with Escape Fitness USA to the conversations he co-hosts on the LIFTS Podcast. The fitness industry expands not through gimmicks but through practitioners willing to take new ideas seriously, build real methodology around them, and grow communities that sustain long-term engagement. Stacey Mulvey's story is a clear illustration of that principle in practice.
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About Matthew Januszek
Matthew Januszek is the co-founder of Escape Fitness, the functional-training equipment brand he built from a UK startup into a global name supplying many of the world’s leading gyms, studios, and hotel fitness spaces. Following the separation of the UK and US businesses, Matthew’s focus today is Escape Fitness USA and the next chapter of the brand in North America. He hosted more than 300 episodes of the Escape Your Limits podcast and now co-hosts the LIFTS Podcast with SweatWorks founder Mohammed Iqbal, covering the business, science, and technology shaping the fitness industry. Explore more interviews and episodes on MatthewJanuszek.com.
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