Matthew Januszek
Co-Founder of Escape Fitness · Partner at Escape Fitness USA
Matthew Januszek is a British entrepreneur who co-founded Escape Fitness and built it into one of the most recognized names in functional-training equipment — trusted by gyms, studios, and hotels around the world. Today his focus is Escape Fitness USA and the brand’s next chapter across North America, alongside the LIFTS Podcast he co-hosts with SweatWorks founder Mo Iqbal.
A Leading Innovator in Functional Fitness Solutions
Escape Fitness was co-founded by Matthew Januszek, who recognized a gap in the market for functional-training equipment and education that could help people achieve their goals in a more versatile and engaging way.
The approach was to build equipment and programming aligned with the principles of functional fitness — movements that mimic real-life activity and improve overall strength, flexibility, and coordination.
The mission has stayed constant: bring more excitement, variety, and effectiveness to training, helping people experience fitness in a more dynamic and enjoyable way — and stick with it for the long term.
The Next Chapter: Escape Fitness USA & LIFTS
Matthew’s focus today is Escape Fitness USA — bringing the brand’s equipment, education, and community to operators across North America — and the weekly LIFTS Podcast with SweatWorks founder Mo Iqbal, a sharp look at the business, science, and technology shaping the future of fitness.
Explore Matthew’s Story
Entrepreneurial Vision
Matthew’s entrepreneurial mindset and how it shaped Escape Fitness into a global leader in fitness solutions.
Functional Training Concept
How Matthew’s commitment to functional fitness transformed the way people engage with their workouts.
Equipment Evolution
The evolution of Escape Fitness equipment, from groundbreaking designs to cutting-edge solutions.
Visionary Leadership
How Matthew’s visionary leadership has shaped the fitness industry and beyond.
Inspiring Workouts
Matthew’s passion for creating effective, engaging functional-training programs.
Empowering Others
How Matthew empowers individuals to take control of their own fitness journeys.
The Podcasts
Across 300+ episodes of Escape Your Limits — and now the weekly LIFTS Podcast with Mo Iqbal — Matthew interviews champions, founders, scientists, and industry leaders, distilling the mindset and methods behind standout success.
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