Matthew Januszek welcomed Sadie Lincoln, the co-founder and CEO of barre3, to the Escape Your Limits Podcast for a conversation about building a fitness brand with a genuine point of view — and the courage required to define success on your own terms.
Sadie shares the story of how barre3 grew from a single studio into a global brand, and the philosophy of balanced, sustainable movement that has guided it from the start.
About Sadie Lincoln
Sadie Lincoln is the co-founder and CEO of barre3, a fitness brand she built around the idea of balanced, full-body movement designed to help people feel connected to and confident in their bodies.
Founded with her husband, barre3 grew from a single studio into a global brand with locations around the world and a substantial online presence, all anchored in a consistent philosophy of sustainable, joyful movement.
Lincoln has become a respected voice in the fitness industry for building a purpose-driven business and for challenging conventional, often punishing approaches to exercise in favor of something more holistic.
What Sadie Lincoln and Matthew Januszek Talked About
- Sadie Lincoln shares the origin story of barre3 and the decision to build a fitness brand around balance and sustainability rather than punishment and extremes.
- She discusses the philosophy of movement at the heart of barre3 and how it shapes everything from class design to brand culture.
- The conversation explores what it takes to scale a fitness brand globally while staying true to a founding vision and set of values.
- Lincoln reflects on the challenges of entrepreneurship and the importance of building a business that aligns with personal values.
- She addresses how barre3 has navigated the shift toward digital and at-home fitness while preserving the connection that defines its studios.
- The conversation covers Lincoln's perspective on redefining strength and success in fitness on terms that prioritize wellbeing.
- Lincoln offers insight for entrepreneurs on building brands with authenticity, purpose, and staying power.
Why This Conversation Matters
Matthew Januszek has spent his career building a fitness brand with a distinct identity, so conversations about purpose-driven brand-building resonate deeply with his own experience growing Escape Fitness.
Sadie Lincoln's story of scaling a values-driven movement brand reflects exactly the kind of entrepreneurial thinking Matthew continues to champion through Escape Fitness USA and the LIFTS Podcast.
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About Matthew Januszek
Matthew Januszek is the co-founder of Escape Fitness, the functional-training equipment brand he built from a UK startup into a global name supplying many of the world’s leading gyms, studios, and hotel fitness spaces. Following the separation of the UK and US businesses, Matthew’s focus today is Escape Fitness USA and the next chapter of the brand in North America. He hosted more than 300 episodes of the Escape Your Limits podcast and now co-hosts the LIFTS Podcast with SweatWorks founder Mohammed Iqbal, covering the business, science, and technology shaping the fitness industry. Explore more interviews and episodes on MatthewJanuszek.com.
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