Matthew Januszek sits down with George Foreman III on the Escape Your Limits Podcast for a conversation that moves freely between boxing, business, and the entrepreneurial lessons that connect them. Foreman brings a perspective shaped by a professional fighting career in which he went undefeated across 16 bouts, a family legacy in the sport, and a series of ventures that have made boxing-inspired fitness accessible to a much wider audience than professional gyms typically reach.
The episode covers how his father's example shaped his entrepreneurial mindset, the inspiration behind EverybodyFights and the development of Craft Boxing Co, and the one thing Foreman believes must sit at the foundation of any successful gym — regardless of the format or market it serves.
About George Foreman III
George Foreman III competed professionally as a boxer from 2009 to 2021, winning all 16 of his fights. His passion for the sport and for making it accessible beyond the world of competition led him to create EverybodyFights, a facility concept built around a safe system for people who want to experience boxing without professional aspirations.
He is the son of George Foreman Sr., the legendary former two-time heavyweight champion and businessman, whose example he credits with shaping his entrepreneurial thinking. Foreman III also spent seven years managing his father's business directly — an apprenticeship in applied entrepreneurship that informed everything he built afterward.
He is now the Founder and CEO of Craft Boxing Co, his current venture, which continues the work of bringing the craft of boxing into the fitness mainstream while honoring the discipline and culture of the sport.
What George Foreman III and Matthew Januszek Talked About
- George Foreman Sr.'s example as both a legendary fighter and a businessman gave Foreman III a model for how athletic identity and entrepreneurial ambition can reinforce rather than compete with each other.
- EverybodyFights was built around the insight that many people want the physical and mental benefits of boxing training without any intention of competing — and that serving that population required a purpose-built system rather than a modified version of a professional gym.
- Managing his father's business for seven years gave Foreman III a practical education in entrepreneurship that no course or book could replicate — a reminder that proximity to excellence is one of the most underrated forms of learning.
- The history of boxing and where the sport is headed in the future are not separate conversations — understanding the tradition is part of knowing how to evolve it responsibly.
- Finding your target demographic precisely and building genuine community around them is more important than chasing the broadest possible market, a lesson Foreman applies directly to gym and brand building.
- The number-one thing that needs to be in the foundation of a successful gym is something Foreman discusses from the lived experience of building and operating multiple facilities — a perspective grounded in practice rather than theory.
- Craft Boxing Co represents the next evolution of Foreman's mission: a brand that brings boxing not just as fitness but as craft into the mainstream fitness conversation.
Why This Conversation Matters
George Foreman III's career arc — from undefeated professional to fitness entrepreneur to brand founder — mirrors something Matthew Januszek understands well: the people who build the most meaningful fitness businesses are often those who have lived close to the thing they are trying to share. Matthew built Escape Fitness from a genuine belief in what great equipment and environments can do, and Foreman built EverybodyFights from a genuine belief in what boxing can do for people who will never step into a ring.
As Matthew's work through Escape Fitness USA and the LIFTS Podcast continues to explore how fitness businesses scale with integrity, Foreman's model of community-led, purpose-built fitness experiences is a compelling point of reference. The fitness industry is full of brands chasing breadth; Foreman's story is an argument for depth.
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About Matthew Januszek
Matthew Januszek is the co-founder of Escape Fitness, the functional-training equipment brand he built from a UK startup into a global name supplying many of the world’s leading gyms, studios, and hotel fitness spaces. Following the separation of the UK and US businesses, Matthew’s focus today is Escape Fitness USA and the next chapter of the brand in North America. He hosted more than 300 episodes of the Escape Your Limits podcast and now co-hosts the LIFTS Podcast with SweatWorks founder Mohammed Iqbal, covering the business, science, and technology shaping the fitness industry. Explore more interviews and episodes on MatthewJanuszek.com.
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