Matthew Januszek and Mo Iqbal sat down with digital‑marketing expert Dennis Yu to uncover the most effective online strategies for gyms and fitness businesses. Yu – the CTO of BlitzMetrics and co‑author of “The Definitive Guide to TikTok Ads” – has trained thousands of marketers around the world and worked with leading brands like Nike and Red Bull. In this conversation he explains how independent gym owners can use targeted content and low‑budget ads to build a loyal community.
Highlights from the episode include:
• The hidden value behind the $1.47 billion sale of Visio and what it teaches us about digital real estate.
• The “dollar‑a‑day” advertising method and why micro‑budgets often perform better than big campaigns.
• Treating Google and YouTube like social networks rather than search engines, and how to structure posts so the algorithms reward you.
• The power of reviews and recommendations, plus hacks to encourage members to leave genuine reviews.
• Optimising your Google Business Profile, building local landing pages and using geo‑targeted content to rank above chains.
• Localisation and personalisation – tailoring posts to your neighbourhood and building a content library you can repurpose across platforms.
• The difference between traditional and digital marketing and how to combine them to stay top of mind.
• Engaging your community with micro‑podcasts, one‑minute videos and behind‑the‑scenes stories.
You can listen to the full conversation on the Escape Your Limits podcast at the following link: https://escapefitness.libsyn.com/digital‑marketing‑hacks‑that‑drive‑community‑engagement‑ep‑340. It’s packed with actionable advice for any fitness entrepreneur who wants to stand out online.
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